Redington Gulf

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Volume Distribution

Core Business

   

VOLUME DISTRIBUTION

Redington Gulf’s flagship business portfolio – has a 15-year heritage in distributing a wide array of IT products. The first division to be setup in this region, the Volume business has given Redington the crucial kick-off needed for accelerated expansion.

From a stepping stone into the Middle East in 1997, the Volume Division has grown exponentially to become the undisputed leader in IT hardware distribution across MEA. A significant share of Redington’s revenue comes from the Volume business, which has lead-driven the company’s success.

The division has over 20 global brands under its portfolio, across a variety of product lines, catering to a growing number of retail channel partners across the region. Across the MEA, the Volume Division has over 22 large retail partners, who control a majority share of the market for IT products. Redington Volume Division is the only such entity in the region which has a wide range of competing global brands under one umbrella.

As new frontiers of growth emerged for IT products, it is the Volume
Division that pioneered the entry into these markets. Redington’s
all powerful supply chain was initially built to mirror the growth
within the volume business. This paved the way for the company to

diversify its business across other related domains in the IT realm.

Broadly, the product categories under the Volume Division include:

• PCs: Notebooks, Tablets, Desktops, Workstations, Net books,
etc.
• Components: Hard Drives, Microprocessors, Solid State Drives, Flash Drives, etc.
• Displays: CRT monitors, LCD/LED displays etc…
• Printers & Scanners: Inkjet Printers, Multi-function Printers, Laser Printers; Large Format Printers, Scanners
• Digital Cameras, Projectors
• Copiers
• Consumables: Ink Cartridges, Toner Cartridges, Media Ink Cartridges
• UPS

• Accessories & Peripherals

STRATEGIC DIFFERENTIATORS
• Strong infrastructure and supply chain logistics
• In-country facilities and regional stocking points
• Support services across all operational markets
• Trained professionals on the ground
• Faster delivery time and credit facilities to partners
• First-mover advantage and strong presence in Africa
AFRICA INITIATIVE
Redington’s Africa initiative, under the Volume Division, is to tap into an end-consumption market that has exceptional potential and assured growth in the years to come.

Redington’s appetite for risk has ensured quality partnerships in Africa with world class brands covering PCs, printers, components, servers and software segments. Revenue from Africa operations increased from US$35mn in 2004 to over US$220mn in 2011 and is expected to surpass US$500mn by 2015.

Redington has in-country operations in Nigeria, Ghana, Kenya, Uganda, Tanzania and Morocco while it engages Rwanda, Ethiopia, Algeria, Tunisia, Libya and Liberia through its offshore operations. It is also looking at expanding into Angola, Botswana and Zambia.

The success can be attributed to availability of sales force, stocks and finance; ability to provide accurate market and finance reports for vendors and customers; developing partner confidence through joint market activities; and providing expert advice to channel partners.

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